For Vendors

Mutual Alliance Program (MAP) - Helping you Navigate the Industry
The Credit Union Association of the Dakotas has created the Mutual Alliance Program (MAP) to allow vendors the opportunity to increase visibility and relationships with Dakotas’ credit unions.

MAP vendors must offer professional service, superb products, and competitive pricing. These companies must understand the qualities that make credit unions unique and strive to help credit unions provide the best service possible to Dakotas’ credit union members.

MAP Brochure

MAP Annual Fee - $1500

Includes:

Advertising
Listing and logo on the newly designed CUAD website with link to your website
One story in the Memo during the year
25% discount on CUAD advertising (see current listing on next page)
MAP logo to use on printed and electronic materials

Summit
25% off CUAD Annual Summit booth space
Preferred choice of booth location at the CUAD Annual Summit
Recognition as MAP vendor in the Summit booklet
Recognition sign at your vendor booth as a MAP Vendor
Advanced listing of Summit Registrants (Name and Credit Union)
Flyer/brochure in Summit attendees registration packets (provided by vendor)
First chance at Summit sponsorships opportunities

Giving Back
$250 of the annual MAP fee will be put towards a credit union education scholarship fund to allow credit union
professionals across the Dakotas to attend the Annual Summit. You will receive special recognitions as
a scholarship sponsor during the Annual Summit.

MAP Premier
MAP Premier Vendors are those who provide CUAD with an annual income of $10,000 or more. Specific cost for this program and details for MAP Premier vendors will be agreed upon and spelled out in individual vendor contracts, which may include benefits in addition to and above standard MAP benefits.

Enrollment in the MAP program is for one calendar year. Enrollment in the program is open any time during the year. Participants enrollment date will be effective upon receipt of a completed enrollment form and payment. For more information on MAP, please contact Kristie Heit, Director of Strategic Initiatives at 800.279.6328 ext. 3968 or
kheit@cuad.coop. For more information on MAP Premier contact Kristie Heit or Robbie Thompson, President/CEO, at 800.279.6328 ext. 3930 or rthompson@cuad.coop.

Note – Participation in MAP does not constitute an endorsement by the Credit Union Association of the Dakotas.

Advertising

The Memo

The Memo is the award winning news blog of the Credit Union Association of the Dakotas. Each day an email highlighting the stories of the day is sent to over 800 Dakotas credit union professionals and partners. The daily open rate is approximately 30 percent, that means 250 credit union decision makers will be viewing your ad every day. The memo can be viewed at http://news.midamericacua.coop. Advertising opportunities in the Memo are:

E-mail side bar (exclusive to one vendor for a period of one month) - $600

Story side bar Rotating ad (maximum of 5 banners/vendors posted per month) - $400

Homepage Rotating banner (maximum of 5 banners/vendors posted per month) - $400

CUAD Website

The newly designed CUAD website hosts a wide variety of information and resources for both credit unions and
consumers. The new website can be viewed at www.cuad.coop after December 1, 2011. Advertising opportunities on the website are:

Homepage Rotating banner (maximum of 5 banners/vendors posted per month) $400

Small sidebar Rotating ad (not on homepage) $150 per month

Quarterly ad package $1500 (Save over $350)

One month sidebar on Memo email (may have 2 ads)

CUAD website rotating homepage banner for one month

Memo Homepage banner for one month

One story in the Memo anytime during the quarter

Small sidebar ad on CUAD website for entire 3 months

Discounts

3 month commitment - 5% discount

6 month commitment - 10% discount

1 year commitment - 15% discount

MAP Vendor - 25% discount

Discounts may not be combined

Price, size, and availability are subject to change. Advertising opportunities are also open to vendors not
participating in the Mutual Alliance Program (MAP). For more information on advertising, please contact
Kristie Heit, Director of Strategic Initiatives at 800.279.6328 ext 3968 or kheit@cuad.coop.

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