Member Activation Program (MAP)

It’s time to utilize your greatest advocacy resource: your members.

CUNA Member Activation Program (MAP) helps credit unions educate their employees or members about credit union issues and activates them to call on lawmakers through the use of customizable email templates and other tools. The program has a notable history of success. Most recently, MAP CDFI credit unions used it to successfully push their Members of Congress to fund Community Development Financial Institution through fiscal year 2017.

Jay Kruse, CUAD VP of Government Affairs, says “As Congress prepares to take aim at Regulatory Relief and Taxation Reform legislation, now is the time to get your credit union educated on CUNA’s MAP program. We take great pride in our Grassroots Advocacy in the Dakotas, and the MAP program is an amazing tool that can help take our efforts to another level. And, remember, your credit union will earn CUAD Member Engagement Reward Points (MERP) just for signing up! Best of all, signing up for MAP is free!”


WHAT DO YOU GAIN FROM MEMBER ADVOCACY?
Members who receive advocacy outreach have a stronger bond to their credit union; 82% say it makes them want to do more business with their institution.

WHY SHOULD YOU DELIVER THE MESSAGE?
Nothing is more powerful than your credit union’s brand in delivering advocacy and political action messages to members.

WHY EMPHASIZE “MEMBERSHIP”?
Consumers who consider themselves “customers” view credit unions 67% more favorably than banks. Consumers who consider themselves “members?” 89%.

Watch this short video to learn how engaging your credit union’s members with advocacy communications can strengthen and grow your members’ loyalty.
 
To learn more about MAP contact Jay Kruse at jkruse@cuad.coop or visit https://www.cuna.org/map/.