CUAD Earns Constant Contact's All Star Award
by CUAD Communications
4/8/2019

For the fifth consecutive year, Credit Union Association of the Dakotas (CUAD) has been named a 2018 All Star Award winner by Constant Contact, an Endurance International Group company and a leader in marketing solutions. The annual award recognizes the most successful 10 percent of Constant Contact’s customer base, based on their significant achievements using email marketing to engage their customer base and drive results for their organization during the prior year.

 

CUAD uses Constant Contact to launch our daily e-newsletter, the Memo. With an overall average open rate of 25 percent and an average click rate of 42 percent, our newsletter is far above the industry average for associations. In addition, CUAD maintains a lower than average bounce rate.

 

“We are pleased to be recognized by Constant Contact for achieving these strong results while engaging with our members,” says Jeff Olson, CUAD’s President/CEO. “It’s important for our members to receive these news updates, as the political and regulatory environment changes almost daily. Constant Contact’s tools have helped us to deliver our important daily news in a timely, economical, and ecological way that is in line with our overall goals." 

 

Small businesses and nonprofits using Constant Contact’s online marketing tools are eligible for this award. Criteria used to select this year’s All Stars included the following during 2018:

 

Level of engagement with email campaigns;

Open, bounce, and click-through rates;

Use of social sharing features;

Use of mailing list sign-up tools;

Use of reporting tools.

 

 

 

 

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