Open Your Eyes Update for Dakota Credit Unions!
by Lori Welder
Director of Communications

Exciting News!

The CUNA Open Your Eyes to a Credit Union® campaign will officially launch in the Dakotas this summer! But we have great news – not only did we see a soft-launch in Fargo during the CUAD Summit, we’re excited to announce that CUNA will be reaching out to all contributing credit unions in the Dakotas with information on how to access the creative asset portal! The email will provide the link for you to start using the materials that will complement your credit union’s marketing. All you need is your CUNA user ID and password. If you don’t currently have an account, you’ll need to create one here.

Once you are logged in you’ll have everything you need to customize banners, web banners, and posters that all adhere to the branding guidelines. You’ll find a tutorial on how to use the portal as well as the OYE Adoption Guide which explains usage and the customization process. It’s so easy to use, in fact the portal places the elements you choose into the proper position, including your logo if you wish, and then your final artwork is downloadable and ready for use with the click of a button!

Each individual credit union still has their own products and services to market, but here’s a good reminder from Jeff Olson, “The purpose of the Open Your Eyes initiative is to drive consumers to consider credit unions as a better financial option. This is something we all need to join forces on as we take the first steps to get the campaign off the ground in the Dakotas.”

There is also an Open Your Eyes Creative Execution Guide available which goes into further detail regarding visual assets including OYE call to action (CTA), OYE portraits, color, typography. This guide must be followed closely as well to ensure consistency nationwide.

Key points to remember:

  • The call to action on the campaign is driving traffic to, which is a site dedicated to the Open Your Eyes message and the CU Difference. Plus, consumers can find a credit union to join.
  • You can co-brand the materials with your logo. However, co-branding is limited to out-of-home use, posters, and banners. Digital advertising will stay at the industry-wide level without co-branding.
  • Remember, the branding guidelines are for consistency and memorability and must be followed.

After you have received access, let us know if you have any questions. Please email Emily Patterson, CUNA Awareness, here. If you are unsure that a design meets correct brand standards, don’t hesitate to send your creative for review before going live.

We hope you are as excited as we are to get the initiative going in the Dakotas! Once again, thank you to all credit unions that pledged to the campaign. Let’s continue talking about Awareness and stay tuned for more as we kick off in the Dakotas.

If you haven't yet contributed to the campaign, there's still time to be "All-In!" Please contact Lori Welder at or 701-250-3968.

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