CUAD Announces Marketing & Communication Awards
by CUAD Communications
5/16/2019

The Marketing & Communication Awards, sponsored by Credit Union Association of the Dakotas (CUAD) were presented to two credit unions during the Annual Summit Awards Banquet that was recently held at the Delta Marriott Conference Center in Fargo, North Dakota.

 

CUAD is pleased to announce this year’s winners:

 

  • $51M to $200M in Assets: Sioux Empire FCU, Sioux Falls, SD.  
  • $201M and Over in Assets: Sioux Falls FCU, Sioux Falls, SD. 

The Marketing & Communication Award recognizes a marketing communications piece or project that was used over the past year and proved to be a successful investment. Entries could include radio, TV, print or online advertisements, social media campaigns, websites, newsletters, or a specific marketing plan targeted towards membership or potential membership demographic. CUAD awards are judged by out-of-state employees at the Illinois Credit Union League, the Nebraska Credit Union League, and the Minnesota Credit Union Network.

 

Sioux Empire FCU was chosen because of their “80 Years Strong” project, which included television commercials that celebrated the values and the history of 80 years of service to their community. The campaign was deemed a success both internally, and externally for the credit union.

 

Sioux Falls FCU was chosen because of the success of their “1 Million Thank You Campaign” that was launched through multiple mediums in their community, including digital ads, videos, as well as traditional advertising and emails. The campaign celebrates the credit union’s success, and their dividend payment to members.

 

 

 

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