Fort Randall FCU Introduces New Branding!
by Shawn Marie Brummer
Communications & Media Specialist
7/3/2019

Pickstown, SD – Fort Randall Federal Credit Union is very excited to unveil their new branding. For the past year, the credit union staff has been talking about creating more consistency in their advertising that will stand out when potential members hear about them. In addition, they wanted to have a recognizable image to use in their regular advertising that covers multiple counties since adding to their charter.

“We feel there is a need for credit unions in our surrounding areas, and we just need to get our name out there and to be more recognized,” stated Audrey Fink, VP of Operations at Fort Randall FCU.

The credit union worked with H2M Marketing in Fargo, ND for their expertise in working with credit unions in the past. After designing imagery using their current logo, they have engaged two billboards with the new look and catch phrase. The campaign will also be used in local newspaper ads, radio ads, and the credit union has even started a digital campaign as well!

Fink says H2M was recommended to them by another South Dakota credit union who previously worked with the marketing company. “It has been a great experience working with them because they listened to what we were wanting to do, and visited with the staff about how we currently do business and how we want to see ourselves doing business in the future. They took into consideration the area that we live in, and tried to meld everything together,” she explained.

 

Fort Randall Federal Credit Union was established in 1951 to serve local federal employees of the Pickstown School District, and their immediate family members. In 1990 the field of membership was expanded to a community charter to serve anyone who lives or works in Charles Mix County and their family members. In 2002, the charter was further expanded to include anyone who worships, volunteers, or attends school in Charles Mix County. In 2004 a branch was opened in Platte. In 2016 the field of membership was extended to include anyone who lives, works, worships, volunteers, or attends school in Brule, Bon Homme, Charles Mix, Douglas, Gregory, or Hutchinson Counties in South Dakota.  Today, they hold over $24M in assets and serve more than 2,700 members from their offices in Pickstown, Platte, and Wagner, South Dakota.

 

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