A Little Facebook Creeping
by Shawn Marie Brummer
Communications & Media Specialist

Stop for a minute, and consider what draws your attention as you are scrolling through your Facebook feed. It probably won’t take you long to come to the conclusion that images are the cornerstone of the platform. Living with information overload these days, pictures are easy to consume and absorb – and probably the “bait” that leads you to spend more than a brief second of your time in consideration.

With the right images on Facebook, you can increase your Likes and Comments, and further engage your members. Here are a few suggestions.

Funny ImagesFacebook users love funny pics, but it’s important to remember your audience. They may not appreciate endless streams of random photos, especially if it’s not tied in any way to your credit union. If you are creative, however, you can always find a clever way to relate a funny image to your niche. (Think #FridayFunny memes.) By all means, use funny images – but use them wisely.

Eye-Catching ImagesHere in the Dakotas, we live in one of the most beautiful areas in the country. The opportunities for images of glorious fields, wildlife, sunrises and sunsets, old barns, the Badlands and other tourist destinations are endless. But again, keep the material focused on a service or other valuable offering your credit union provides.

Images With TipsCreating an image with a helpful tip, and then branding it with your logo is a good move, because if your photo gets shared, your brand goes with it. You are answering questions from members every day! Why not turn some of those inquiries into a helpful tip on a Facebook post?

Show Your Personality – Each credit union has its own style, and your social media should reflect that. Are you making a difference by volunteering, raising money, or teaching financial education in the schools? Don’t let those opportunities go by without “bragging” a little bit. Studies show that people like to do business with socially responsible companies. Credit unions are good at this. Why not show it?

We’ve all heard that “A picture is worth a thousand words,” an old adage meaning that complex and sometimes multiple ideas can be conveyed by a single still image, which conveys its meaning or essence more effectively than a mere verbal description. No one goes to Facebook to read a long, drawn-out story, explanation, or sales pitch. So keep it short, sweet, and visual!




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