April is Youth Month!
by CUAD Communications

CUNA has just announced the theme of this year’s Youth Month in April: MONEY MAGIC! SHARE, SPEND AND SAVE AT YOUR CREDIT UNION.

Each year, National Credit Union Youth Month serves to encourage kids to develop healthy saving habits by making savings fun and exciting. This campaign is an opportunity for your credit union to engage with young members and show them that your credit union is there to help them throughout their financial journey.

This year’s whimsical theme makes it especially fun for kids to save for their future and helps them find joy in setting aside a little money for everyday spending and helping others. In addition, this year's imagery centers on five kid-friendly characters:

Save, represented by a piggy bank pig named Penelope (Penny for short) who is always dreaming of the future; Spend, represented by a flamingo named Pinky who seizes the day and celebrates life by treating themself from time to time; Share, represented by a unicorn named Hope who spreads joy by helping others; Invest, represented by a bear named Benny who thinks about their future and invests at their credit union; and Budget, represented by a penguin named Prudence who pays their bills and keeps a fine spreadsheet of needed expenses. 

Imagine the fun you can create by utilizing these bright images! Looking for some ideas? Here are a few examples of how some credit unions have celebrated Youth Month to inspire your celebration:

  • Contests and giveaways (coloring or writing contests)
  • Special incentives and promotions (for opening a new account)
  • Financial literacy workshops for young members
  • Special savings match programs for youth accounts
  • Branch parties

Sure, it’s plenty early – Youth Month is still six weeks away! But now is the time to start brainstorming and planning how your credit union is going to celebrate. CUNA has some FREE downloads, including posters, coloring pages, logos, and more, to help you get started. Find them here.

Pee Wee and Friends® subscribers will also want to be on the lookout for a special Youth Month promotion coming soon. April is a great time to promote your youth savings program - and what better way than with quality products from the Igloo Mall


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