This Just In From The Summit!
by DAKCU Communications
10/6/2020

It’s a new day across the Dakotas, and it’s a new day for the professional financial trade association that represents credit unions throughout North and South Dakota. At their annual Summit meeting held today in Sioux Falls, South Dakota, the association officially announced that it is revising the organization’s name to the Dakota Credit Union Association.

During today’s opening session, the association shared a video message with its members explaining the impetus for the name change. You may view the video announcement here. (Photo right: Jeff Olson, President/CEO of Dakota Credit Union Association introduces the name change and the video this morning at the Summit.)   

The North Dakota and South Dakota Credit Union Leagues were formed in 1938 and 1939 respectively, beginning a long history of supporting and advocating for Dakota credit unions and their members. In 2007, credit union leaders from both states got together and became the first in the Credit Union National Association (CUNA) League System to collaborate and successfully merge into one multi-state credit union trade association. The new league was launched as the Mid-America Credit Union Association. A few years later, it was renamed Credit Union Association of the Dakotas, the name it has used until today’s announcement.

“We knew we had an identity problem when we were continually having to explain to lawmakers and community leaders who we were, and where we were from,” says Jeff Olson, President/CEO of the association. “Naturally, we just started referring to ourselves as Dakota Credit Unions,” he explains.

The combined history of the Dakotas is forever linked together. At one time, the two states were simply known as the Dakota Territory, until they split and became the 39th and 40th states on the same day in 1889. Credit unions have been located here throughout most of the states’ history, playing a major role in the growth and expansion of each individual state, as well as many local communities. 

“There is no doubt that our two states have much in common,” continues Olson. “We share a similar geography, weather, and even our economies are alike. We also share a collective heritage in culture, sociology, and traditions. Like our credit unions and our individual credit union members, our association is evolving, growing, and modernizing, all while maintaining our proud heritage when we were officially one Dakota. It’s who we are and who we represent – no further explanation is needed. As the new Dakota Credit Union Association, we look forward to the future as a proud, strong, and effective advocacy organization for our members and our communities,” he concluded.

Along with the name change, the Dakota Credit Union Association has also adopted an updated and modernized corporate brand and color personality.

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