Big News From the Summit!
by DAKCU Communications
10/7/2020

During Tuesday’s opening session at the 2020 Summit in Sioux Falls, the association announced that it is revising our name to the Dakota Credit Union Association! In order to explain the impetus for the name change, Jeff Olson, President/CEO shared a video message with those in attendance, which you can view here

The North Dakota and South Dakota Credit Union Leagues were formed in 1938 and 1939 respectively, beginning a long history of supporting and advocating for Dakota credit unions and their members. In 2007, credit union leaders from both states got together and became the first in the Credit Union National Association (CUNA) League System to collaborate and successfully merge into one multi-state credit union trade association. The new league was launched as the Mid-America Credit Union Association. A few years later, it was renamed Credit Union Association of the Dakotas, but the name presented some identity issues.  

“We knew we had an identity problem when we were continually having to explain to lawmakers and community leaders who we were, and where we were from,” said Jeff Olson, President/CEO of the association. “Naturally, we just started referring to ourselves as Dakota Credit Unions.”

He continued, “Like our credit unions and our individual credit union members, our association is evolving, growing, and modernizing, all while maintaining our proud heritage when we were officially one Dakota. It’s who we are and who we represent – no further explanation is needed. As the new Dakota Credit Union Association, we look forward to the future as a proud, strong, and effective advocacy organization for our members and our communities,” he concluded.

Along with the name change, the Dakota Credit Union Association has also adopted an updated and modernized corporate brand and color personality.

The second major announcement was regarding our new advocacy campaign that will be launched soon, called “Advancing Communities,” which expands on the credit union philosophy of “People Helping People.”

All credit union advocacy, including legislative policy requests, regulatory advocacy, and messaging, ultimately ties back to the “Advancing Communities” message. Previously, advocacy was driven by our “Campaign for Common-Sense Regulation,” which has now grown and evolved into our new “Advancing Communities” initiative.

Each state will have an “Advancing Communities” page on the platform, which will showcase the great things that credit unions are doing in their local communities. Even while our members and communities feel the weight of the Coronavirus pandemic, Dakota Credit Unions are delivering on our core mission of supporting families and those impacted, doing amazing things every day! Advancing Communities will showcase the credit union difference!

The links to the actual North Dakota and South Dakota pages are not live yet, but we will be sure to announce in the Memo once they are activated! Meanwhile, here is a little preview of the Dakotas’ Advancing Communities message

Some "behind the scenes" photos from the Summit.  

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