Meaningful Products and Services for an Aging Membership
by DAKCU Communications
10/19/2020

Aging Parents and their Caregivers – A Multicultural Perspective for Credit Unions

Let’s get straight to the point: In 2020, each of us faced new challenges that we have never encountered before. The challenges that we faced prior to 2020 are still looming large. One of these challenges is how to offer meaningful products and services that support an aging membership and the caregivers in their lives.

The fact is: The U.S. population is becoming more diverse and is aging rapidly. In just ten years there will be more people over 65 than under 15—the first time in U.S. history. In addition, more households are becoming multigenerational.

  • What does that mean for your credit union?
  • How do these trends impact how your members make financial, health, and living decisions?
  • What are the differences by race/ethnicity that you need to be aware of to have meaningful conversations and offer the right products?

Join CUNA Mutual Group on Tuesday, October 20 at 1:00 p.m. CT for Aging Parents and their Caregivers – A Multicultural Perspective for Credit Unions. This free session is hosted by industry experts from CMG and will provide ideas to help you better serve your members as they navigate a new chapter in their lives. Register now!

*Please note – if you are not available for the live webinar on October 20, RSVP now and you will receive access to the session and resources on-demand, available for 90 days after the event.

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