A Little Facebook Creeping
by Shawn Marie Brummer
Director of Communications

Last week, I presented some information from an article I had read that was posted on ZEPHORIA Digital Marketing that revealed some very current Facebook stats. There were so many interesting stats to share, that I divided them into two parts. So, if you missed the first part, you can find it here. Continued below are some equally interesting stats about Facebook that are quite current, also from ZEPHORIA.  

On Thursdays and Fridays, engagement is 18% higher. The Implication: Use this information to determine when to post in order to optimize your social media marketing efforts.

Photo uploads total 300 million per day. The Implication: This is an indication of engaged users; also, it is an indication that there are a lot of photos, as well as other information, competing for users’ attention, so target your efforts strategically.

Average time spent per Facebook visit is 20 minutes. What this means for you: You could have a short time period to make your impression, so use it wisely with relevant, interesting and unique posts and offers in order to get the most return on your efforts.

Every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. The Implication: Again, there are a lot of engaged and active users, but also a huge amount of information competing for their attention, so quality and strategy on your part matter.

50% of 18-24 year-olds go on Facebook when they wake up. What this means for you: Facebook is important to these users, and potentially, if done correctly, so is the content you post on it.

One in five page views in the United States occurs on Facebook. How this helps you: This is a huge market on the web; if you use social media marketing efforts on Facebook well, you could have huge returns to show for it.

42% of marketers report that Facebook is critical or important to their business. The Takeaway: This is a crowded marketplace, but you can’t afford to sit it out, because odds are fairly high that your competition is there. The key is to use Facebook marketing correctly and make sure that your efforts stand out from the crowd.

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Here are some fun credit union posts we noticed this week.

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