Voyage FCU Joins “Open Your Eyes” Campaign
by Shawn Marie Brummer
Communications & Media Specialist

CUAD is thrilled to report that Voyage Federal Credit Union of Sioux Falls, South Dakota has joined the “Open Your Eyes” Awareness Initiative with a three-year financial support commitment!


Here at CUAD, we are extremely pleased to see more and more credit unions joining the campaign and making pledges. Our plan is to feature each credit union that has signed on to the campaign in the Memo, so stay tuned to see who else is getting on board!


“We here at Voyage FCU really love this campaign,” says Darla Erb, Voyage CEO. “We are especially excited to collaborate with other credit unions around our community – and in fact, the nation on this awareness initiative. There was solid research behind this entire venture, a fresh message was produced, and we are very happy to support this cooperative campaign by pledging our three-year commitment,” she added.


“This commitment by Voyage Federal Credit Union is great news” says Jeff Olson, President/CEO of CUAD. “As we like to say, we are better together and each investment from our member credit unions will assist in our efforts here in the Dakotas, and across the country, to get more consumers to consider credit unions as their best financial services provider.”


The campaign, scheduled to launch in January of 2019, promises to be a game changer for America’s credit unions and will feature web-friendly video specifically intended for use on digital channels with highly-targeted demographic targets. It is exciting, engaging, and thoroughly modern in every way. If you haven’t seen it, check out CUNA’s recently released trailer video here.


If you have questions about the “Open Your Eyes” campaign in the Dakotas and how you can get involved, be sure to contact Jeff Olson. Remember, what we receive for financial support in the Dakotas for this campaign will be spent right here in the Dakotas – in our target markets. Working together, this campaign can make a real impact in our communities!




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